Many people don't want to live near a highway. This means you have your work cut out for you if you are trying to sell real estate. Take these measures to make the task less arduous:
Make the Interior Quieter
Just because you are living near a busy highway doesn't mean that you have to be exposed to all the noise generated by the highway. There are ways of minimizing the level of noise reaching inside your house. This involves sealing all the windows, using heavy drapes and using heavy window panes. If you have some mature trees in the compound, don't cut them down since they will also help by absorbing some of the sounds. Bushy shrubs may also help deaden the sounds.
Replace Them with Desirable Sounds
Noise is just perceptible sound that someone finds attractive. In most cases, what you consider as loud noise is just loud because you don't like the sound if you replace the sound with a desirable one, you are likely to find that the level of sound isn't loud after all. You can take advantage of this fact by introducing desirable sounds in your home. For example, you can install a water feature or play soft music (especially during house viewing); hopefully, potential buyers will focus on the desirable music at the expense of road noise.
Focus on Your House's Desirable Features
The best tip with selling anything is to ignore or go easy on the undesirable features and focus on the desirable ones. Since there is nothing you can do about the location of the home, ignore it and focus on the house's desirable attributes instead. For example, you can emphasize the jogging tracks in the area, the size of the garage, the first rate restaurants in the area, and the nearby emergency hospitals. Hopefully, you will get a potential buyer who can ignore the noisy road due to those desirable features.
Emphasize the Benefits of Living Near a Road
Living near a busy road may be bad due to the noise and pollution, but it also has its benefits. For example, living near a road makes it easy for emergency or delivery vehicles to reach you fast and with ease. Focusing on such positives may also make your home more attractive.
Although you can sell a home without a realtor, that route isn't desirable if your home is located in an undesirable location. In such a case, let the experience of a realtor do the work for you.